Building Innovative Sustainability Programs: Quantify and Reduce Your...
As we cross into the new year, we see a growing community of medical communications, pharma, and life sciences professionals focused on building innovative sustainability frameworks. The SEC’s proposed...
View ArticleThe Weight Loss Medication Dilemma: A Physician’s Perspective
Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global...
View Article8 Tactics to Increase HCP Engagement in 2024
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. A series of studies and surveys have documented the fact that substantial...
View ArticleAudio Prime—Taking Audio Marketing to the Next Level
I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. Alas, they were busy. Life, right? So, I asked Professor Scott...
View ArticleRevolutionizing Rare Disease Research: Unleashing the Power of Patient...
Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. Despite the...
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It’s Time We Got the Most Out of Medical Affairs Data
Field Medical Affairs exists as a trusted relationship-builder within the medical industry and turns to advance science to help the discussions between MSLs and HCPs on treatment possibilites and...
View ArticleI Dream of Genes: Genomic Medicine and Personalized Care
Genomic medicine has improved drastically and will continue to do so in the next decade; we need to use this powerful therapy carefully. On December 8, 2023, the FDA reached an important milestone for...
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HCP Engagement & Education
PM360’s Focus On section examines examines a specific area of the life sciences industry. In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and...
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THINK TANK: Creating Better Rare Disease Patient Support Programs
When a person is facing their own unique challenges and experiences that come with living with a rare disease, it is more important than ever that they find support from others who understand their...
View ArticleMeeting Patients’ Expectations While They Search For Care
In today’s digital world, patients are more empowered than ever to take their search for healthcare into their own hands. But with the plethora of online content and resources available to them, it can...
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